5 Ways to Manage Google Cloud Data Costs

By SQream

6.11.2023 twitter linkedin facebook


Today’s digital world underscores the significance of cloud data storage. To accommodate its exponential growth, organizations require a reliable and scalable infrastructure capable of processing, analyzing, and storing petabytes of information efficiently while managing costs. Unfortunately, cost management for petabytes of information can prove challenging when trying to ensure high-performance levels.

Current economic realities require organizations to be cost-conscious and efficient with their operations, prompting 2023 as the “year of efficiency,” when businesses focus on optimizing resources, including cloud data costs. As data engineers, team leaders, or members of data ops/finance teams, you know it’s crucial to find ways to reduce cloud data costs without compromising performance and reliability.

In this blog post, we’ll explore various strategies to optimize data costs in Google Cloud while keeping performance high when analyzing and storing large amounts of data. We’ll also highlight the role of SQream Blue, a GPU-based data lakehouse, in enabling cost-effective analytics and high-performance data processing.

By exploring various approaches & tools, you can achieve better cost management without compromising the performance & reliability of your data infrastructure

Ways to Optimize Data Costs in Google Cloud

As you strive to make the most of the “year of efficiency,” optimizing your Google Cloud data costs can have a significant impact on your organization’s overall expenses. By exploring various approaches and tools, you can achieve better cost management without compromising the performance and reliability of your data infrastructure. 

In the following sections, we’ll dive into specific strategies that can help you save money on Google Cloud while analyzing and storing large amounts of data. From rightsizing instances to leveraging innovative solutions like SQream Blue, get ready to unlock the full potential of your cloud investment.

1. Rightsizing Your Instances

One of the most effective ways to optimize your Google Cloud data costs is by rightsizing your instances. Ensuring that you’re using the right instance types and sizes for your specific workload can lead to significant cost savings. In this section, we’ll discuss the importance of choosing appropriate virtual machines (VMs) and leveraging autoscaling to handle fluctuations in demand.

Choosing Appropriate VMs for Your Workload

Selecting the right VMs for your workload is crucial for cost optimization. By assessing your computing requirements, you can avoid overprovisioning and paying for unnecessary resources. Google Cloud offers various VM types, such as general-purpose, memory-optimized, and compute-optimized instances. Analyze your workloads and choose the VM type that best fits your needs, balancing cost and performance.

Autoscaling to Handle Fluctuations in Demand

While platforms like Google Cloud offer autoscaling to adjust resources during peak and off-peak times, it’s crucial to note that cost optimization also involves active management on your part. Although these cloud vendors provide autoscaling features, their main goal is, understandably, to make a profit. Therefore, it’s beneficial for you to actively monitor and manage your cloud resources, ensuring that you’re only using, and hence paying for, what you truly need. This approach can result in significant cost savings, as it prevents overpaying for resources during periods of low usage.

In simple terms, this means that even though the cloud company can automatically adjust your resources based on your usage, you should also keep an eye on your usage and costs. This is because the cloud company aims to make money, so it’s better if you control your spending by checking what resources you really need.

Utilizing Google Cloud’s Data Management Tools

To further optimize your data costs in Google Cloud, it’s essential to leverage the right data management tools. Google Cloud offers a suite of tools designed to help you process, analyze, and manage large volumes of data efficiently. In the following sections, we’ll delve into some of these tools and their role in cost optimization and performance improvement.

2. Saving Costs While Using Google Tools for Checking and Handling Data

Google Cloud’s operations suite is a set of tools that helps you keep track of how your app is running. These include the following:

  • Cloud Logging: Collects important data about app events and the supporting network and systems.
  • Cloud Monitoring: Shows important numbers and details, helping you spot and solve issues.
  • Error Reporting: Groups and displays app errors, aiding in faster problem-solving.
  • Cloud Trace: Collects data on your app’s speed and provides detailed insights.
  • Cloud Profiler: Gathers information on how much compute power and memory your app is using.
  • Snapshot Debugger: Lets you check on your app while it’s running without slowing it down.

When using these tools, you can save costs by:

  • Recording who accesses what data, when, and from where. This helps prevent data misuse and saves on potential damage costs.
  • Tracking all network-related logs. This can prevent security threats and save you from potential loss.
  • Centralizing all logs for easier review and management. This saves time and, thus, costs.
  • Setting retention periods for log data based on needs. This can save storage costs.
  • Alerting the right people about critical issues needing immediate investigation. Quick action can prevent bigger, costlier issues

3. Leveraging Data Storage Classes and Life Cycle Policies

Understanding Google Cloud Storage classes and implementing life cycle policies can optimize data storage costs. In this section, we’ll discuss selecting storage classes and creating life cycle policies for data transitioning.

Optimizing data storage in Google Cloud can lead to substantial cost savings. Let’s explore how to choose the right storage classes based on data access patterns and implement life cycle policies for automatic data transitioning between classes.

Google Cloud Storage offers various storage classes designed for different data access patterns

Selecting Storage Classes Based on Data Access Patterns

Google Cloud Storage offers various storage classes designed for different data access patterns. Analyze your data access patterns and choose the storage class that best aligns with your needs, such as Standard for frequently accessed data and Coldline or Archival for infrequently accessed data.

Implementing Life Cycle Policies to Transition Data Between Classes

Life cycle policies help automate data transitioning between storage classes based on age or custom conditions, ensuring cost-effective storage. Set up policies that meet your requirements to optimize storage costs while maintaining high performance.

Utilizing Open Table Formats for File Storage

In addition to Google Cloud Storage, consider using Apache Iceberg for storing your open-standard files in open table formats. These formats provide excellent compression and performance, further minimizing storage costs.

4. Using GPUs for Cost-Effective Analytics With SQream Blue

Incorporating GPU-based solutions like SQream Blue can greatly enhance your cost-efficiency and performance when analyzing large amounts of data. In this section, we’ll introduce GPU-based data lakehouses. Then we’ll explore how SQream Blue can help reduce analytics costs through its innovative features and architecture.

Introduction to GPU-Based Data Lakehouses

GPU-based data lakehouses leverage the power of graphics processing units (GPUs) to accelerate data processing and analytics tasks. By utilizing the parallel processing capabilities of GPUs, these solutions can offer superior performance and cost-efficiency compared to traditional CPU-based systems, especially when dealing with petabytes of data.

SQream Blue as a Solution for Reducing Analytics Costs

SQream Blue is a cloud-native, fully managed data lakehouse that uses a patented GPU optimization engine to deliver fast, reliable, and cost-effective data usage. Its unique features and architecture enable significant cost savings and improved performance in Google Cloud.

GPU Processing Engine

SQream Blue’s processing engine harnesses the power of GPUs to achieve parallel data processing, distributing operations between multiple GPU cores and synchronizing all available resources (CPU, GPU, RAM) for optimal performance.

Medallion Architecture

This architecture ensures that data never leaves your cloud storage, making it readily available for analytics anytime while reducing the need for data movement and duplication.

Direct Access to Open-Standard Formats

SQream Blue can directly access data stored in open-standard formats (ORC, Avro, Parquet, JSON) on cloud storage. This helps you maintain data privacy, ownership, and a single source of truth.

Integration With Orchestration Tools and Connectivity Options

SQream Blue easily integrates with open-source workflow management and orchestration tools, as well as supports industry-standard ODBC, JDBC, and Python connectors.

Columnar Optimization

SQream Blue takes advantage of Apache Parquet’s column-oriented structure and metadata to minimize unnecessary data read operations, further improving performance and cost-efficiency.

By leveraging SQream Blue, you can achieve significant cost reductions. At the same time, you can maintain high performance when analyzing large-scale data in Google Cloud.

5. Monitoring and Optimizing Data Transfer Costs

In addition to optimizing your data storage and processing, it’s essential to monitor and manage data transfer costs in Google Cloud. By analyzing data transfer patterns and employing optimization tools, you can further reduce your overall cloud expenses.

Identify the frequency & volume of data transfers between various cloud components & external sources

Analyzing Data Transfer Patterns

To optimize data transfer costs, start by examining your data transfer patterns. Identify the frequency and volume of data transfers between various cloud components and external sources. By understanding these patterns, you can pinpoint areas where cost savings can be achieved through optimization or consolidation of data transfers.

Utilizing Data Transfer Optimization Tools

Google Cloud offers various tools and services to help you optimize data transfers and minimize costs. Some of these include the following:

  • Cloud Data Transfer Service: This service automates the process of moving large volumes of data between Google Cloud Storage buckets or from on-premises storage systems to Google Cloud, reducing transfer times and costs.
  • VPC Service Controls: Implementing VPC Service Controls can help you manage data egress costs by limiting data transfers outside your organization’s virtual private cloud.
  • CDN Interconnect: If you’re using a content delivery network (CDN), CDN Interconnect enables you to reduce data egress costs by directly connecting your Google Cloud infrastructure with supported CDN providers.

By monitoring data transfer costs and utilizing optimization tools, you can significantly reduce your overall cloud data expenses, contributing to a more cost-efficient Google Cloud experience.


Effectively managing Google Cloud data costs is essential for data engineers, team leaders, and data ops/finance professionals. By leveraging the right tools and strategies, such as Google Cloud’s native data products and SQream Blue, you can optimize costs while maintaining high performance. Additionally, implementing life cycle policies and monitoring data transfer costs contribute to a more cost-efficient Google Cloud experience. Embrace these techniques in this year of efficiency to reduce expenses, increase productivity, and drive better business outcomes.


This post was written by Keshav Malik, a highly skilled and enthusiastic security engineer. Keshav has a passion for automation, hacking, and exploring different tools and technologies. With a love for finding innovative solutions to complex problems, Keshav is constantly seeking new opportunities to grow and improve as a professional. He is dedicated to staying ahead of the curve and is always on the lookout for the latest and greatest tools and technologies.