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AIS improves customer services and network operations with SQream DB

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Improving customer service and NetOps with a GPU database

Location
Thailand

Industry
Mobile Telecom

Size
40M+ subscribers

AIS improve customer services and network operations by implementing a Smart Benchmarking Dashboard powered by SQream DB GPU Database

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Billions of records of siloed data

In the highly competitive Thai market, keeping so many customers happy and loyal is a challenge that AIS is determined to meet by delivering exceptional customer experience. To be able to offer customers a tailored experience, business intelligence users at AIS need fast and cost-effective access to massive amounts of data.

The company approached SQream with the familiar Big Data age problem: how to translate billions of records of siloed data into better network management and competitive advantage.

Competitive Queries Reduced from One Hour to Less than 50 Seconds

Using SQream DB, AIS implemented a Smart Benchmarking Dashboard that allows management to analyze and troubleshootnationwide network quality in just a few clicks. SQream’s rapid GPU-based processing and unique architecture enables joining billions of data records from varied sources in seconds, for comprehensive cross-company insights.

With SQream in place, AIS preforms deeper drilldowns,faster competitive analysis, and data aggregation on key enterprise customers.A complex competitive query of Speed Test Data comprising hundreds of millions of raw data records took less than 50 seconds with SQream, compared to an hour previously.

  • Advanced Info Service Plc Logo
    SQream helps us to keep pace with rapidly increasing data usage and translate that data into real benefits for our customers
    Suppachai Panichayunon
    Head of Solution Design and Architect, AIS

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AIS improves customer service and network operations
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