As businesses realize the power of information to create successful marketing campaigns, data is becoming an integral part of Ad-tech. Leading Ad-tech companies use SQream to analyze petabytes of data in seconds for better targeting, engagement, segmentation and conversion. SQream enables Ad-tech providers to scale up cost-efficiently, and gain a competitive advantage for buying, optimizing, and getting the most value from their digital assets.
Super-accelerated SQL queries enable publishers to deliver a better yield for advertising property in a real time bidding exchange.
By basing their insights on larger datasets, marketers can sketch a detailed profile of their target customers for more effective retargeting.
With fraud techniques becoming increasingly advanced, SQream feeds AI/ML algorithms massive data, for more accurate predictions that minimize advertising fraud.
“We realized the benefits within minutes, we were able to ingest and analyze huge volumes of data to get clear insights on bidding trends, which would have taken hours, if not days through traditional means.”
Vasu Cherlopalle, VP Big Data and Analytics at PubMatic