Job opportunity: VP Marketing

VP Marketing

TLV · Full-time · Executive

About The Position

SQream is looking for a highly motivated and experienced VP of Marketing to join the leadership team to lead and scale its global marketing activities with strong experience in brand strategy and ABM. As the VP marketing at SQream together with a team of marketers, you will: 

  • Develop and articulate a comprehensive marketing strategy and plan, including prioritization of key segments, in collaboration with product, sales and Biz Dev, to reach and win target personas, ensuring consistency of messaging across all surfaces. 
  • Utilize qualitative and quantitative analysis to determine the best combination of product positioning, pricing, message, and channels.  
  • Have proven success generating ROI positive demand through a diverse set of both offline (partners, events, etc.) and digital channels (email, paid and organic search, display media, social, community, and distributed content marketing). 
  • Develop a strong product marketing strategy to develop buying intent of relevant personas. Support Sales team with competitive analysis and product releases plans. 
  • Be a “Salesperson Marketer”, acting as a leader to align Marketing and Sales teams toward common goals and KPIs.
  • Have proven success executing ABM campaigns in collaboration with Sales and Account Management.  
  • Successfully run simultaneous campaigns to different personas in the buying committee in both top-down and bottom-up models, and across a variety of channels.
  • Know how to gain alignment among key stakeholders and then execute the brand vision by driving adoption throughout the organization at all levels.

Requirements

  • High energy, charismatic, innovative, creative individual.
  • 5+ years of experience in leading a highly skilled and diverse marketing department in a tech company 
  • Experience in Enterprise software
  • Experience in the big data space is a big advantage
  • Excellent English speaking and writing skills
  •  Experience with SAAS products 
  • Has worked on a global scale
  • Experience with digital and traditional marketing and use of marketing automation
  • Experience with using marketing analytics to make the right decisions
  • Experience with Customer Marketing (Up-Sell, Cross-Sell, Retention) is a plus
  • Channel/Partner Marketing and Enablement Marketing Experience is a plus
  • Collaborative leader, especially with product and sales
  • Track record building and leading great teams 

(HQ of SQream is based in the heart of Tel Aviv)

Apply for this position