SQream Blog – Let’s Talk Big Data

Let’s Get Personal: Big Data Makes Targeted Marketing Possible

Big Data analytics platforms make it possible to better understand segmented audiences by providing near real time actionable insights about them, allowing campaign customization in increasingly refined ways. Marketers can use technology to maximize speed and analytics optimization so as to meaningfully connect with more people, in a more personalized manner – ultimately converting knowledge into business growth.

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Gambling on the Cloud: How Big Data is Changing the Gaming Industry

Cloud-based solutions could be the key to the development of video games. By replacing more complex, expenensive alternatives that require heavy IT involvement with a high performing, scalable, service-based analytics solution, Big Data is being harnessed more quickly and effectively by both established gaming companies as well as newcomers.

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