SQream Blog – Let’s Talk Big Data

Ad Campaigns, Optimized: Big Data Helps DSPs Translate Insights into Action

Not long ago, marketing teams would spend days analyzing mounds of Excel documents that contained campaign data, reading the tea leaves in an attempt to connect desired actions to the right customers. Today, Big Data platforms are helping optimize DSP efficiency, which enhances the information available to media buyers and increases ROI. Such a streamlined process enables advertisers to spend their budgets with a higher likelihood of conversion and publishers to earn the most money on their inventory.

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Meet the Query Monsters

The Query Monsters – these are queries that our customers identify as being particularly nasty. The Multi-Table-JOIN query, the Nested query, the Slow query…and more.
Wanna meet them?

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Billboards that Think: The Big Data and Advertising Revolution

In the digital age, it’s easy to forget a timeless truism of brick and mortar success: Location, location, location.
Businesses such as telco’s and retailers need to know where their potential customers are, as well as where they will be over the entire lifetime of the investment they make in a physical space.
For this reason, businesses are increasingly turning to Big Data.
With smartphone penetration rates on the rise around the globe, the proliferation of location infrastructure are set to go mainstream. And by harnessing Big Data technology, location has the power to derive value from an increasingly complex data landscape.

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SQream DB and Tableau – Making Big Data Exploration Accessible

Pretty much any user, with any level of experience can create actionable, reactive Tableau dashboards with varying levels of granularity. SQream DB can answer Tableau’s questions in Live mode, without creating pre-aggregated tables, normalizing the database, distributing tables carefully, projections, materialized views, temporary tables, etc. These are unnecessary, with SQream DB’s clever algorithms and patented GPU technology.

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Let’s Get Personal: Big Data Makes Targeted Marketing Possible

Big Data analytics platforms make it possible to better understand segmented audiences by providing near real time actionable insights about them, allowing campaign customization in increasingly refined ways. Marketers can use technology to maximize speed and analytics optimization so as to meaningfully connect with more people, in a more personalized manner – ultimately converting knowledge into business growth.

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